Thank you for this post and the book recommendation. It reminded me of two things I discovered recently. The first is the "bottom line up front" rule in military communications, which seems to be the same as the pyramid principle though a bit more focused on correspondence. Second, and this is quite niche, Aaron McLoughlin (FleishmanHillard) has a great blog where he writes about lobbying in the EU. Much of his advice is based on this principle. I will definitely get the book.
Thank you for this post and the book recommendation. It reminded me of two things I discovered recently. The first is the "bottom line up front" rule in military communications, which seems to be the same as the pyramid principle though a bit more focused on correspondence. Second, and this is quite niche, Aaron McLoughlin (FleishmanHillard) has a great blog where he writes about lobbying in the EU. Much of his advice is based on this principle. I will definitely get the book.