Secret Weapon has moved

You'll find future editions on LinkedIn

TL;DR = Secret Weapon has moved. To continue receiving new editions as they are published please subscribe on LinkedIn. Thanks for your continued support!

I’m enjoying writing this newsletter, but the place I publish it will be changing. I started out on Substack because I’ve used it before and it’s a nice authoring environment, but it wasn’t obvious to me whether it would be the best platform to reach the most interested readers. Now, after testing a few different channels, it’s pretty clear from the data that product-market fit is better on LinkedIn. I guess this makes sense given the professional / business nature of the topics I’m covering and the bite-sized format that fits my schedule.

So rather than publishing new content in parallel I’m switching over. If you’re reading this then I want to say a huge thank you for being part of the journey here – particularly the early subscribers who gave me lots of encouragement and helpful feedback. I’m super grateful for the support and look forward to seeing you on LinkedIn!